Social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products. More and more, the modern consumer relies on social media for recommendations on products, music, sports, and other “consumables.” Word of mouth adds value to a company’s bottom line; social media scales that up exponentially.
We work with our clients to help them become more engaged in social media. One way of accomplishing this is by using more links, tagging, and direct commerce in social media arenas. The most successful companies have learned how to engage online communities to generate buzz thereby encouraging shares and likes. If everyone’s talking about something, customers will flock to it like bears to honey!
Unlike advertising in the Super Bowl, social media marketing can be deployed without spending millions. In most cases, we’ve found that our clients can easily handle the tasks for no more than the time of the person doing the updates. Our internet solutions staff are also available to help make social media outreach an integral piece of your marketing efforts.