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Creating a personalized experience for members at home or on the go
  • Website
  • Content
  • RWD
  • Media
  • E-Commerce

Formed in 1982 by a group of pin collectors, the Olympin Collectors Club boasts over 600 members worldwide engaged in the collecting of not only Olympic pins, but other memorabilia, such as apparel, badges, diplomas, mascots, medals, paper, patches, torches and other collectibles. The club promotes member interaction fostering amity that spans the globe.

The Challenge

The Olympin Club wanted to leverage the power of an interactive website to reach the twin goals of increasing membership participation and updating the information delivery process.

The Solution

Collecting pins and other memorabilia requires social interaction between participants. It was determined through question-and-answer sessions with members that they desired real-time secure access to a membership database that included contact information and collecting interests. We developed a database and website interface to successfully satisfy this goal. Each member has his or her own profile page that may include a photograph or avatar. Additionally, the database was designed as a convenient means for one or more approved administrators to process online applications, dues payments and purchases from a storefront that was also developed for the site.

Because pin collecting is often carried out on-the-fly at Olympic Games or other sporting events, it was important that responsive web design (RWD) practices be implemented spanning multiple platforms including tablets and smart phones. This gave members instant access to the Olympin Authenticity Project, a second database we developed containing text and images of hundreds of real and counterfeit pins. This was augmented by the creation of a volunteer-operated blog.

Measurable Results

The Olympin Club continues to grow in size. During the first quarter of 2014 the website recorded an over 700% increase in unique visitors, topping out at a remarkable 10,000 visitors during the 16-day Sochi Olympic Winter Games!